Wow, this summer has been exciting for us! Apart from the bad weather in Cologne, we had a great time attending some outstanding events and seeing our product grow makes us even happier. Starting off with the Affiliate World in Berlin, the main event for our industry during summer was the Affiliate Summit East that took place in New York City.
Affiliate World @ Berlin
We decided to attend the AWE pretty short-termed to be honest, but it turned out to be a good decision! The event was packed with big players and exciting newcomers from the industry and offered an entertaining programme at a fancy location. That´s what you expect from Berlin 🙂
We were able to meet and catch up with plenty of our clients, make new leads, attend interesting and inspiring sessions.. and drink craft beer from local breweries. The event was surrounded by amazing happy hours or parties such as those hosted by our partners TUNE or our client TAB.
Affiliate Summit @ New York City
The ASE17 kept it´s promise being one of the biggest and most important shows of the year for us. Our sales team attended the show representing Billoid with a meet market table on day one. We had many great conversations and meetings while we spread the message of how finance can be both, time and cost efficient – as well as simple.
This year we recognized, networks increasingly run into problems through deeper and lenghty validation processes on the advertiser side. Those grace periods affect their publisher payment cycles and increases the risk ratio on quickly paying out publishers. For those who thought this sounded pretty familiar, we had good news to tell as we focussed solving and preventing these issues for a long time now.
Besides utilizing our booth to spread our message, we seized the opportunity to meet our clients and collect valuable and good feedback in order to hear what we can improve on our product. We also liked watching the Yankee´s play at Yankee Stadium together with our clients from eGENTIC / BigBangAds.